How Transa Backpacking AG built the governance foundation for its application platform

Context

Transa Backpacking AG is Switzerland's leading provider of travel and outdoor equipment, operating eight stores in Basel, Bern, Lausanne, Lucerne, St. Gallen, Winterthur, Vevey, and Zurich, a climbing shop, its own repair workshop, and an online shop. For over 45 years, Transa has lived its motto "Raus. Aber richtig." ("Get out. But do it right."), with around 500 outdoor-enthusiast employees bringing their knowledge and hands-on experience into customer advice. The company deliberately combines brick-and-mortar retail with digital connectivity.

The bottleneck

The application platform was in use, but the technical and organisational framework for structured, controlled and scalable use was missing.

What we did

Together with Transa we built a solid foundation for structured platform use and established central governance guidelines.

Results

• Governance guidelines established for long-term, scalable platform use
• Conditions for controlled scaling created in a short time

“The sustainable use of an application platform does not start with the first app, but with the right technical and organizational framework. Together with Ambit IQ, we built a solid foundation for a structured and controlled use of our platform and established central governance guidelines. What particularly convinced us was the combination of technical expertise, pragmatic implementation, and a real understanding of our organizational requirements. This allowed us to create the conditions in a short time for using the platform in a long-term, scalable way and to unlock its potential for our business in a targeted manner.”