How Transa Backpacking AG laid the groundwork for a governed data platform

Context

Transa Backpacking AG is Switzerland's leading provider of travel and outdoor equipment, operating eight stores in Basel, Bern, Lausanne, Lucerne, St. Gallen, Winterthur, Vevey, and Zurich, a climbing shop, its own repair workshop, and an online shop. For over 45 years, Transa has lived its motto "Raus. Aber richtig." ("Get out. But do it right."), with around 500 outdoor-enthusiast employees bringing their knowledge and hands-on experience into customer advice. The company deliberately combines brick-and-mortar retail with digital connectivity.

The bottleneck

Data is a key resource for a retailer, but the foundations for productive and secure use of it were not yet in place.

What we did

We laid the groundwork for governed data use, from data governance through to the proof of concept for Transa's future data platform.

Results

• Data governance foundation in place
• Proof of concept for the future data platform delivered

“As a retailer, data is a key resource for us, but only if the foundations are right. This is exactly where Ambit IQ convinced us: together, we laid the groundwork for the productive and secure use of our data, from governance to the proof of concept for our future data platform. What impressed us was how quickly the team understood not just our systems, but us as an organization, and tailored its recommendations accordingly. The collaboration is straightforward, honest, and on equal footing. With this foundation in place, we can now unlock the potential of our data in a targeted way.”